2020: A Sponsorship Odyssey. Chronicling Tokyo 2020 sponsor activities and articles on international sporting competition sponsorship best practices.

Alibaba goes for the gold with massive 'small' campaign

While the IOC recently lost the patronage of McDonalds, Chinese e-commerce heavyweight Alibaba signed on as an Olympic sponsor in January 2017. Outside of those familiar with the multi-billion dollar 'Amazon of China', Alibaba is relatively…

2020: A Sponsorship Odyssey

With about 900 more days left until the opening ceremony of the 2020 Tokyo Olympic and Paralympic Games, sponsor firms have their work cut out for them in ramping up their preparations for this monumental event. At the time of writing, in…