{"id":4931,"date":"2023-08-31T10:00:36","date_gmt":"2023-08-31T01:00:36","guid":{"rendered":"https:\/\/www.parthenonjapan.com\/?p=4931"},"modified":"2023-09-08T17:30:26","modified_gmt":"2023-09-08T08:30:26","slug":"media-relations-best-practices","status":"publish","type":"post","link":"https:\/\/www.parthenonjapan.com\/ja\/2023\/08\/31\/media-relations-best-practices\/","title":{"rendered":"\u65e5\u672c\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u30e1\u30c7\u30a3\u30a2\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"

\u6226\u7565\u7684\u30e1\u30c7\u30a3\u30a2\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u30e1\u30c7\u30a3\u30a2\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306b\u53d6\u308a\u4e0a\u3052\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u6210\u529f\u306e\u9375\u3060\u3002\u65e5\u672c\u306e\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u30d1\u30eb\u30c6\u30ce\u30f3\u30b8\u30e3\u30d1\u30f3\u304c\u63a8\u5968\u3059\u308b5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

1. \u30e1\u30c7\u30a3\u30a2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3068\u5f37\u5316<\/b><\/h2>\n

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\u3055\u3089\u306b\u3001\u8a18\u8005\u30af\u30e9\u30d6\u5236\u5ea6\u3082\u5f71\u97ff\u529b\u3092\u6301\u3061\u7d9a\u3051\u3066\u3044\u308b\u3002\u65e5\u672c\u306b\u306f\u7d0440\u306e\u4e3b\u8981\u306a\u8a18\u8005\u30af\u30e9\u30d6\u304c\u3042\u308a\u3001\u8a18\u8005\u4f1a\u898b\u306b\u51fa\u5e2d\u3067\u304d\u308b\u5831\u9053\u6a5f\u95a2\u3092\u53b3\u9078\u3057\u3066\u3044\u308b\u306e\u3060\u3002<\/p>\n

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2. \u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3080<\/b><\/h2>\n

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3. \u63d0\u4f9b\u3059\u308b\u8a18\u4e8b\u5185\u5bb9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b<\/b><\/h2>\n

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\u65e5\u672c\u3067\u8a18\u4e8b\u5185\u5bb9\u3092\u30d4\u30c3\u30c1\u3059\u308b\u969b\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u306f\u3001\u4e8b\u5b9f\u3068\u30c7\u30fc\u30bf\u3060\u3002 \u65e5\u672c\u8a9e\u306e\u8a18\u4e8b\u306f\u77ed\u304f\u30011\u6642\u9593\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u53d7\u3051\u3066\u3082\u3001\u305f\u3063\u305f\u4e00\u884c\u306e\u5f15\u7528\u306b\u3057\u304b\u3064\u306a\u304c\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u5f7c\u3089\u3060\u3051\u3067\u306a\u304f\u7de8\u96c6\u8005\u306b\u3082\u305d\u306e\u8a18\u4e8b\u304c\u63b2\u8f09\u306b\u5024\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u7d0d\u5f97\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3057\u3001\u5831\u9053\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30b9\u30f3\u306b\u6e96\u5099\u3092\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n

4. \u900f\u660e\u6027\u3068\u4fe1\u983c\u6027\u3092\u4fdd\u3064<\/b><\/h2>\n

\u30e1\u30c7\u30a3\u30a2\u3068\u63a5\u3059\u308b\u969b\u306f\u3001\u900f\u660e\u6027\u304c\u3042\u308a\u4fe1\u983c\u6027\u306e\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5fc3\u304c\u3051\u308b\u3002\u6b63\u78ba\u3067\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u6c7a\u3057\u3066\u8aa4\u89e3\u3092\u4e0e\u3048\u305f\u308a\u8a87\u5f35\u3057\u305f\u308a\u3057\u306a\u3044\u3002\u30e1\u30c7\u30a3\u30a2\u95a2\u4fc2\u8005\u306f\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3092\u983c\u308a\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e1\u30c7\u30a3\u30a2\u95a2\u4fc2\u8005\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30cb\u30e5\u30fc\u30b9\u3084\u8a18\u4e8b\u3092\u53d6\u308a\u4e0a\u3052\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n

\u3053\u308c\u306f\u5e38\u8b58\u7684\u306a\u3053\u3068\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u7279\u5b9a\u306e\u3001\u3057\u304b\u3082\u5805\u82e6\u3057\u3044\u30c8\u30fc\u30ad\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u306e\u5834\u5408\u3001\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u306f\u6d41\u66a2\u306b\u8a71\u3059\u3053\u3068\u306f\u96e3\u3057\u3044\u3002\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306e\u5c0a\u656c\u3068\u4fe1\u983c\u3092\u52dd\u3061\u53d6\u308b\u65b9\u6cd5\u306e\u3072\u3068\u3064\u306f\u3001\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u306e\u500b\u4eba\u7684\u306a\u7d4c\u6b74\u3084\u30ad\u30e3\u30ea\u30a2\u306e\u6b69\u307f\u3092\u7a4d\u6975\u7684\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u3060\u3002\u8a18\u4e8b\u306e\u4e3b\u984c\u306b\u306f\u306a\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306f\u8208\u5473\u6df1\u304b\u3063\u305f\u308a\u523a\u6fc0\u3092\u53d7\u3051\u305f\u308a\u3059\u308b\u4eba\u7269\u306e\u8a71\u3092\u53d6\u308a\u4e0a\u3052\u305f\u3044\u3068\u601d\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3060\u3002<\/p>\n

5. \u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u306e\u6e96\u5099\u3068\u30c8\u30ec\u30fc \u30cb\u30f3\u30b0<\/b><\/h2>\n

\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u305f\u3081\u306b\u5341\u5206\u306a\u6e96\u5099\u3092\u3057\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u5207\u3060\u3002\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u306f\u3001\u4e3b\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u76ee\u7684\u306b\u3064\u3044\u3066\u719f\u77e5\u3057\u3001\u7c21\u6f54\u3067\u3042\u308a\u306a\u304c\u3089\u4fe1\u983c\u3067\u304d\u308b\u8868\u73fe\u3067\u3001\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3002\u30e1\u30c7\u30a3\u30a2\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u53b3\u3057\u3044\u8cea\u554f\u306b\u5bfe\u5fdc\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3059\u308b\u30b9\u30ad\u30eb\u3092\u9ad8\u3081\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u7d44\u7e54\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u3053\u3068\u306e\u3072\u3068\u3064\u306b\u3001\u975e\u8a00\u8a9e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306b\u6328\u62f6\u3057\u305f\u6642\u70b9\u3067\u59cb\u307e\u308a\u3001\u5225\u308c\u308b\u307e\u3067\u7d42\u308f\u3089\u306a\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u3082\u5fd8\u308c\u304c\u3061\u3067\u3042\u308b\u3002\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306f\u3001\u8aa4\u3063\u3066\u5f15\u7528\u3055\u308c\u308b\u3053\u3068\u3092\u6050\u308c\u3066\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u304b\u3089\u81ea\u5206\u3092\u5b88\u308b\u50be\u5411\u304c\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u5f97\u7b56\u3068\u306f\u8a00\u3048\u306a\u3044\u3002\u30b9\u30dd\u30fc\u30af\u30d1\u30fc\u30bd\u30f3\u304c\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u3068\u53cb\u597d\u7684\u304b\u3064\u89aa\u5bc6\u306a\u614b\u5ea6\u3067\u63a5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u305d\u306e\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306f\u3001\u30b9\u30dd\u30fc\u30af\u30d1\u30fc\u30bd\u30f3\u3068\u305d\u306e\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u826f\u304f\u898b\u305b\u308b\u3088\u3046\u306a\u8a18\u4e8b\u3092\u66f8\u304f\u53ef\u80fd\u6027\u306f\u4f4e\u304f\u306a\u308b\u306e\u3060\u3002<\/p>\n

\u540c\u6642\u306b\u3001\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306b\u306a\u308a\u3059\u304e\u3066\u305d\u306e\u5834\u3057\u306e\u304e\u3067\u8a71\u3057\u59cb\u3081\u3001\u30c8\u30fc\u30ad\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u306b\u6cbf\u308f\u306a\u3044\u3053\u3068\u3092\u8a00\u3063\u305f\u308a\u3001\u4f1a\u793e\u304c\u5bfe\u5916\u7684\u306b\u4f1d\u3048\u305f\u304f\u306a\u3044\u60c5\u5831\u3092\u6f0f\u3089\u3057\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002\u65e5\u672c\u3067\u306f\u3001\u300c\u30aa\u30d5\u30ec\u30b3\u300d\u3068\u3044\u3046\u3082\u306e\u306f\u5b58\u5728\u305b\u305a\u3001\u8a18\u8005\u3068\u306e\u3084\u308a\u3068\u308a\u306e\u4e2d\u3067\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u306f\u3059\u3079\u3066\u516c\u5f0f\u306a\u3082\u306e\u306b\u306a\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002\u52a0\u3048\u3066\u3001\u5927\u624b\u30e1\u30c7\u30a3\u30a2\u306f\u901a\u5e38\u3001\u30b9\u30dd\u30fc\u30af\u30d1\u30fc\u30bd\u30f3\u306e\u767a\u8a00\u3092\u63b2\u8f09\u524d\u306b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3092\u8a8d\u3081\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u30b9\u30dd\u30fc\u30af\u30d1\u30fc\u30bd\u30f3\u3092\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3059\u308b\u969b\u306b\u306f\u3053\u306e\u70b9\u3092\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n

\n

\u30d1\u30eb\u30c6\u30ce\u30f3\u30b8\u30e3\u30d1\u30f3\u306b\u3064\u3044\u3066<\/strong><\/p>\n

\u30d1\u30eb\u30c6\u30ce\u30f3\u30b8\u30e3\u30d1\u30f3\u306f\u3001\u65e5\u672c\u56fd\u5185\u5916\u306e\u4f01\u696d\u306b\u5411\u3051\u72ec\u5275\u7684\u306a\u4f01\u753b\u3092\u63d0\u6848\u30fb\u5b9f\u8df5\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u30d5\u30a1\u30fc\u30e0\u3067\u3059\u3002\u6226\u7565\u7684\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30ac\u30d0\u30e1\u30f3\u30c8\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u3001PR\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u5f97\u610f\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u306b\u91cd\u70b9\u3092\u304a\u3044\u305f\u5b9f\u8df5\u578b\u306e\u5b9f\u52d9\u5bb6\u96c6\u56e3\u3067\u3059\u3002\u6700\u65b0\u306e\u6280\u8853\u3084\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u99c6\u4f7f\u3057\u3001\u4eba\u3005\u306b\u65b0\u305f\u306a\u3072\u3089\u3081\u304d\u3092\u4e0e\u3048\u308b\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5275\u308a\u51fa\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u5c4a\u3051\u307e\u3059\u3002<\/p>\n

\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306f\u521d\u5fc3\u8005\u306e\u65b9\u3067\u3082\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u9069\u5207\u306a\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306e\u304a\u624b\u5143\u3078\u5c4a\u3051\u308b\u306b\u306f\u30d7\u30ed\u306e\u6280\u304c\u5fc5\u8981\u3067\u3059\u3002\u79c1\u305f\u3061\u306e\u30c1\u30fc\u30e0\u306f\u3001\u69d8\u3005\u306a\u5206\u91ce\u306e\u4e00\u6d41\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u5f37\u529b\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u4f01\u696d\u53d6\u6750\u304b\u3089\u3001\u65b0\u805e\u3001\u30c6\u30ec\u30d3\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u7279\u96c6\u8a18\u4e8b\u306e\u7372\u5f97\u307e\u3067\u3001\u3088\u308a\u826f\u3044\u3001\u3088\u308a\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u53d6\u6750\u3078\u306e\u30ac\u30a4\u30c9\u3068\u3057\u3066\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002\u3054\u9060\u616e\u306a\u304f\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/p>\n

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