{"id":5048,"date":"2024-01-11T11:51:53","date_gmt":"2024-01-11T02:51:53","guid":{"rendered":"https:\/\/www.parthenonjapan.com\/?p=5048"},"modified":"2024-01-11T11:51:53","modified_gmt":"2024-01-11T02:51:53","slug":"executive-branding","status":"publish","type":"post","link":"https:\/\/www.parthenonjapan.com\/ja\/2024\/01\/11\/executive-branding\/","title":{"rendered":"\u4f01\u696d\u5e79\u90e8\u306b\u3088\u308b\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9375\u3068\u306f"},"content":{"rendered":"

\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u4eca\u65e5\u306e\u30d3\u30b8\u30cd\u30b9\u754c\u3067\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u5b58\u5728\u306f\u3001\u4f01\u696d\u5e83\u5831\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u8a00\u3048\u308b\u3002\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u4f01\u696d\u306e\u8a55\u5224\u304c\u5411\u4e0a\u3057\u3001\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u9ad8\u307e\u308a\u3001\u512a\u79c0\u306a\u4eba\u6750\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/p>\n

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\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b9\u30ad\u30eb\u3084\u5c02\u9580\u77e5\u8b58\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u30ea\u30fc\u30c0\u30fc\u3092\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e5\u3064\u306e\u91cd\u8981\u306a\u6226\u7565\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n

1. \u30d1\u30fc\u30bd\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\u306e\u5b9a\u7fa9<\/h3>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u307e\u305a\u5404\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30d6\u30e9\u30f3\u30c9\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u6301\u3063\u3066\u3044\u308b\u5f37\u307f\u3001\u4fa1\u5024\u89b3\u3001\u60c5\u71b1\u306f\u4f55\u304b\uff1f\u4ed6\u306e\u4eba\u3068\u306f\u4f55\u304c\u9055\u3046\u306e\u304b\uff1f\u3069\u306e\u3088\u3046\u306a\u30e6\u30cb\u30fc\u30af\u306a\u5c02\u9580\u77e5\u8b58\u3068\u8996\u70b9\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u3069\u306e\u3088\u3046\u306a\u4eba\u7269\u3067\u3042\u308a\u3001\u4f1a\u793e\u3084\u696d\u754c\u5168\u4f53\u306b\u4f55\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3001\u660e\u5feb\u3067\u4e00\u6d41\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3002<\/p>\n

2. \u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u78ba\u7acb<\/h3>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u8a18\u4e8b\u306e\u57f7\u7b46\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3067\u306e\u8b1b\u6f14\u3001\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u4f1a\u3092\u901a\u3057\u3066\u77e5\u8b58\u3084\u77e5\u898b\u3092\u62ab\u9732\u3059\u308b\u3002 \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u3092\u30e6\u30cb\u30fc\u30af\u306a\u77e5\u898b\u3092\u6301\u3064\u5c02\u9580\u5bb6\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u3001\u9069\u5207\u304b\u3064\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3002\u4fe1\u983c\u6027\u3068\u30d7\u30ec\u30bc\u30f3\u30b9\u306e\u5411\u4e0a\u306e\u305f\u3081\u3001\u5e38\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u4ea4\u6d41\u3092\u6301\u3061\u3001\u696d\u754c\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3059\u308b\u3002<\/p>\n

3. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528<\/h3>\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u3002LinkedIn\u3001Twitter\u3001Facebook\u3001Instagram\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u5f37\u56fa\u306a\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u78ba\u7acb\u3059\u308b\u3002\u5c02\u9580\u77e5\u8b58\u3092\u62ab\u9732\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u767a\u4fe1\u3057\u3001\u6838\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5e38\u306b\u60f9\u304d\u3064\u3051\u308b\u3002\u307e\u305f\u3001\u5f71\u97ff\u529b\u306e\u3042\u308b\u4ed6\u306e\u5c02\u9580\u5bb6\u3068\u3082\u7a4d\u6975\u7684\u306b\u4ea4\u6d41\u3059\u308b\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u30bd\u30fc\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u4f01\u696d\u3068\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u81ea\u8eab\u306e\u53cc\u65b9\u306b\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3088\u3046\u306a\u8a55\u5224\u3092\u69cb\u7bc9\u3059\u308b\u306e\u3060\u3002<\/p>\n

4.\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9<\/h3>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306f\u3001\u4e3b\u8981\u306a\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u305f\u3061\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u6709\u610f\u7fa9\u306a\u30e1\u30c7\u30a3\u30a2\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u80b2\u3080\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3060\u3002\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u767a\u8a00\u529b\u304c\u3042\u308a\u3001\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u6301\u3061\u3001\u30e6\u30cb\u30fc\u30af\u306a\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u8a18\u8005\u306f\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u898b\u8b58\u3092\u53d6\u308a\u4e0a\u3052\u3066\u8a18\u4e8b\u3092\u66f8\u304f\u3088\u3046\u306b\u306a\u308b\u3002\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u52b9\u679c\u7684\u306b\u4e16\u306e\u4e2d\u306b\u4f1d\u3048\u308b\u6226\u7565\u7684\u306a\u65b9\u6cd5\u3068\u3057\u3066\u6d3b\u7528\u3057\u3088\u3046\u3002\u696d\u754c\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3067\u8b1b\u6f14\u3059\u308b\u3053\u3068\u3082\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u696d\u754c\u3068\u3057\u3066\u306e\u30cb\u30e5\u30fc\u30b9\u767a\u4fe1\u306b\u8ca2\u732e\u3059\u308b\u6a5f\u4f1a\u3092\u7a4d\u6975\u7684\u306b\u63a2\u3057\u51fa\u3057\u3001\u81ea\u793e\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u3092\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u30b9\u30dd\u30fc\u30af\u30b9\u30d1\u30fc\u30bd\u30f3\u3068\u3057\u3066\u78ba\u7acb\u3059\u308b\u3002<\/p>\n

5. \u672c\u7269\u5fd7\u5411\u3068\u4e00\u8cab\u6027\u306e\u7dad\u6301<\/h3>\n

\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u672c\u7269\u5fd7\u5411\u3068\u4e00\u8cab\u6027\u304c\u4e0d\u53ef\u6b20\u3060\u3002\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3044\u3066\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u4fa1\u5024\u89b3\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3002\u5404\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u4fa1\u5024\u89b3\u306b\u6cbf\u3063\u305f\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3059\u308b\u3002\u672c\u7269\u5fd7\u5411\u306f\u805e\u304d\u624b\u306e\u5fc3\u306b\u97ff\u304d\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30ea\u30fc\u30c0\u30fc\u304c\u4fe1\u983c\u6027\u3068\u89aa\u8fd1\u611f\u3092\u4f75\u305b\u6301\u3064\u5f37\u529b\u306a\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n

\n

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