{"id":5358,"date":"2026-03-26T14:09:49","date_gmt":"2026-03-26T05:09:49","guid":{"rendered":"https:\/\/www.parthenonjapan.com\/?p=5358"},"modified":"2026-03-31T13:38:25","modified_gmt":"2026-03-31T04:38:25","slug":"digital-marketing-in-japan-5-social-platforms-that-matter","status":"publish","type":"post","link":"https:\/\/www.parthenonjapan.com\/ja\/2026\/03\/26\/digital-marketing-in-japan-5-social-platforms-that-matter\/","title":{"rendered":"\u5916\u8cc7\u7cfb\u4f01\u696d\u306e\u305f\u3081\u306e\u65e5\u672c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u91cd\u8981\u306a5\u3064\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0"},"content":{"rendered":"

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5\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u660e\u78ba\u306a\u300c\u5f79\u5272\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u305d\u308c\u3089\u3092\u304d\u3063\u3061\u308a\u4f7f\u3044\u5206\u3051\u3066\u3044\u307e\u3059\u3002<\/h3>\n
    \n
  1. Facebook<\/strong> \u2500\u2500 \u610f\u601d\u6c7a\u5b9a\u8005\u304c\u60c5\u5831\u3092\u7cbe\u67fb\u3059\u308b\u5834<\/li>\n
  2. Instagram<\/strong> \u2500\u2500 \u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u611f\u60c5\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u767a\u898b\u3059\u308b\u5834<\/li>\n
  3. YouTube<\/strong> \u2500\u2500 \u65e5\u5e38\u306e\u4e2d\u3067\u4fe1\u983c\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u5834<\/li>\n
  4. X<\/strong> \u2500\u2500 \u30c8\u30ec\u30f3\u30c9\u304c\u4e00\u77ac\u3067\u5e83\u304c\u308a\u3001\u3059\u3050\u306b\u6d88\u3048\u3066\u3044\u304f\u5834<\/li>\n
  5. LINE<\/strong> \u2500\u2500 \u65e5\u5e38\u4f1a\u8a71\u306e\u4e2d\u3067\u81ea\u7136\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b\u5834<\/li>\n<\/ol>\n

    \u5f79\u5272\u306b\u5408\u308f\u306a\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3046\u306e\u306f\u3001\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u9ad8\u304f\u3064\u304f\u30df\u30b9\u3067\u3059\u3002<\/span><\/p>\n

    2000\u5e74\u4ee3\u5f8c\u534a\u3001\u65e5\u672c\u3067SNS\u304c\u5e83\u304c\u308a\u59cb\u3081\u305f\u9803\u304b\u3089\u3053\u306e\u5e02\u5834\u3067\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066\u95a2\u308f\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u4f55\u5341\u5e74\u5206\u3082\u306e\u8a66\u884c\u932f\u8aa4\u3001\u3053\u3053\u3067\u30b7\u30e7\u30fc\u30c8\u30ab\u30c3\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n

    1. Facebook: \u5916\u8cc7\u7cfb\u4f01\u696d\u304c\u4fe1\u983c\u6027\u3092\u300c\u53ef\u8996\u5316\u300d\u3059\u308b\u5834\u6240<\/b><\/h2>\n

    \u65e5\u672c\u306eFacebook\u306f\u3001\u4ed6\u306e\u5e02\u5834\u3067\u3044\u3046LinkedIn\u306b\u8fd1\u3044\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u306e\u5834\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u5df1\u5553\u767a\u7684\u306a\u6295\u7a3f\u3084\u300c\u610f\u8b58\u9ad8\u3044\u7cfb\u300d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c11\u306a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/span><\/p>\n

    \u65e5\u672c\u306eFacebook\u30e6\u30fc\u30b6\u30fc\u306e\u304a\u3088\u305d3\u5206\u306e2<\/strong>\u306f35\u6b73\u4ee5\u4e0a\u30027\u5272\u4ee5\u4e0a\u304c\u3001\u53cb\u4eba\u3068\u306e\u4ea4\u6d41\u3088\u308a\u3082\u3001\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u76ee\u7684\u3067\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

    \u5168\u4f53\u306e\u30c8\u30fc\u30f3\u306f\u843d\u3061\u7740\u3044\u3066\u3044\u3066\u3001\u6295\u7a3f\u3082\u6bd4\u8f03\u7684\u9577\u3081\u3002\u6fc0\u3057\u3044\u8b70\u8ad6\u3082\u3042\u307e\u308a\u898b\u3089\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n

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    Facebook\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u52b9\u304f\u3002\u3084\u3089\u306a\u3044\u624b\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/h3>\n

    Google\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u4fe1\u983c\u306e\u69cb\u7bc9\u306b\u6642\u9593\u304c\u304b\u304b\u308bBtoB\u9818\u57df\u3067\u306f\u3001\u7279\u306b\u76f8\u6027\u306e\u3044\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n

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    \u79c1\u306e\u898b\u89e3\uff1a<\/strong> \u65e5\u672c\u306eFacebook\u306f\u843d\u3061\u7740\u3044\u305f\u96f0\u56f2\u6c17\u3067\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001BtoB\u30fbBtoC\u306e\u4e21\u65b9\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u898b\u305f\u76ee\u306b\u306f\u5730\u5473\u3067\u3082\u3001\u83ef\u3084\u304b\u306a\u4ed6\u306eSNS\u3088\u308a\u3082\u7d50\u679c\u3092\u51fa\u3059\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u306e\u7d4c\u55b6\u9663\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u306a\u3089\u3001Facebook\u306f\u5916\u305b\u306a\u3044\u9078\u629e\u80a2\u3067\u3059\u3002<\/p>\n

    2. \u300c\u7f8e\u3057\u3055\u300d\u304c\u524d\u63d0\u6761\u4ef6<\/b><\/h2>\n

    \u65e5\u672c\u306eInstagram\u306f\u3001\u3082\u3068\u3082\u3068\u82e5\u5e74\u5c64\u306b\u4eba\u6c17\u304c\u9ad8\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u306e\u5e74\u9f62\u3082\u5f90\u3005\u306b\u4e0a\u304c\u308a\u3001\u53ef\u51e6\u5206\u6240\u5f97\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

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    5. LINE: \u65e5\u672c\u306e\u751f\u6d3b\u30a4\u30f3\u30d5\u30e9<\/b><\/h2>\n

    \u65e5\u672c\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e90%\u4ee5\u4e0a<\/strong>\u304cLINE\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u300270%\u4ee5\u4e0a<\/strong>\u304c\u300c\u4e3b\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u300d\u3068\u3057\u3066\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002iMessage\u3082WhatsApp\u3082\u3001\u65e5\u672c\u3067\u306f\u305d\u308c\u307b\u3069\u4f7f\u308f\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/span><\/p>\n

    \u30c7\u30fc\u30c8\u306e\u4e88\u5b9a\u3001\u4e21\u89aa\u3078\u306e\u9023\u7d61\u3001\u53cb\u4eba\u3078\u306e\u8fd1\u6cc1\u5831\u544a\u3002\u3042\u3089\u3086\u308b\u5834\u9762\u3067LINE\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u4f55\u3088\u308a\u91cd\u8981\u306a\u306e\u304c\u3001\u901a\u8a71\u3067\u3059\u3002<\/span><\/p>\n

    2021\u5e74\u306eNTT\u30c9\u30b3\u30e2 \u30e2\u30d0\u30a4\u30eb\u793e\u4f1a\u7814\u7a76\u6240\u306e\u8abf\u67fb\u304c\u3001\u5b9f\u614b\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

      \n
    • 10\u301c20\u6b73\uff1a<\/strong>\u7d0490%\u304cLINE\u306e\u901a\u8a71\u6a5f\u80fd\u3092\u4f7f\u7528\u3002\u30ad\u30e3\u30ea\u30a2\u901a\u8a71\uff08\u7d0480%\uff09\u3092\u4e0a\u56de\u308b<\/span><\/li>\n
    • 60\u6b73\u4ee5\u4e0a\uff1a<\/strong>50%\u4ee5\u4e0a\u304cLINE\u306e\u901a\u8a71\u6a5f\u80fd\u3092\u4f7f\u7528<\/span><\/li>\n<\/ul>\n

      \u65e5\u672c\u306e\u30e2\u30d0\u30a4\u30eb\u6599\u91d1\u306f\u5148\u9032\u56fd\u306e\u4e2d\u3067\u3082\u9ad8\u3081\u3067\u3001\u901a\u8a71\u3084SMS\u306b\u3082\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u30022011\u5e74\u306bLINE\u304c\u767b\u5834\u3057\u305f\u3068\u304d\u3001\u7121\u6599\u306e\u97f3\u58f0\u901a\u8a71\u6a5f\u80fd\u306f\u5358\u306a\u308b\u5229\u4fbf\u6027\u3067\u306f\u306a\u304f\u3001\u7d4c\u6e08\u7684\u306a\u5408\u7406\u6027\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u6599\u91d1\u69cb\u9020\u3053\u305d\u304c\u3001LINE\u304c\u5358\u306a\u308b\u30a2\u30d7\u30ea\u3067\u306f\u306a\u304f\u65e5\u672c\u306e\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30a4\u30f3\u30d5\u30e9\u300d\u3078\u3068\u6210\u9577\u3057\u305f\u5927\u304d\u306a\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/span><\/p>\n

      LINE\u306f\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3068\u9ad8\u3044\u7cbe\u5ea6\u3067\u3001\u6700\u3082\u6709\u52b9\u306a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3072\u3068\u3064<\/h3>\n

      \u5e83\u544a\u306fBtoC\u65bd\u7b56\u3084\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u7279\u306b\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u5e83\u544a\u3092\u975e\u8868\u793a\u306b\u3059\u308b\u9078\u629e\u80a2\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306b\u51fa\u7a3f\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u5b89\u5b9a\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u89e6\u308c\u3089\u308c\u307e\u3059\u3002<\/p>\n

      \u6700\u5927\u9650\u306eROI\u3092\u5f97\u308b\u306b\u306f\u3001\u5e83\u544a\u3068LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3002\u65e5\u3005\u306e\u6295\u7a3f\u3068\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u5206\u3060\u3051\u3057\u3063\u304b\u308a\u5fdc\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n

      \u79c1\u306e\u898b\u89e3\uff1a<\/strong> \u5305\u62ec\u7684\u306aBtoC\u5411\u3051SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u306a\u3089\u3001LINE\u306f\u5916\u305b\u307e\u305b\u3093\u3002\u5916\u8cc7\u7cfb\u4f01\u696d\u304cLINE\u3092\u300c\u5358\u767a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u3057\u3066\u6271\u3046\u306e\u306f\u3001\u5927\u304d\u306a\u6a5f\u4f1a\u640d\u5931\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3001\u4e01\u5be7\u306b\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u307b\u3069\u3001LINE\u306f\u3057\u3063\u304b\u308a\u6210\u679c\u3092\u8fd4\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30e9\u3068\u3057\u3066\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

      \u307e\u3068\u3081<\/h2>\n

      \u65e5\u672c\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u96e3\u89e3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3001\u7d30\u304b\u304f\u5206\u304b\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002<\/span><\/p>\n

      \u305d\u308c\u305e\u308c\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u660e\u78ba\u306a\u500b\u6027\u304c\u3042\u308a\u3001\u72ec\u81ea\u306e\u30eb\u30fc\u30eb\u3068\u671f\u5f85\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u5c0a\u91cd\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4fe1\u983c\u3001\u5171\u611f\u3001\u305d\u3057\u3066\u6210\u679c\u3092\u7740\u5b9f\u306b\u7a4d\u307f\u4e0a\u3052\u307e\u3059\u3002\u300c\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u540c\u3058\u6226\u7565\u3067\u901a\u7528\u3059\u308b\u300d\u3068\u8003\u3048\u308b\u5916\u8cc7\u7cfb\u4f01\u696d\u306f\u3001\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/span><\/p>\n

      \u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u660e\u78ba\u306a\u5f79\u5272\u3092\u5272\u308a\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

        \n
      • Facebook<\/strong> \u2500\u2500 \u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3068\u3057\u3066\u306e\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3059\u308b\u5834<\/span><\/li>\n
      • Instagram<\/strong> \u2500\u2500 \u7f8e\u7684\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u5834<\/span><\/li>\n
      • YouTube<\/strong> \u2500\u2500 \u65e5\u5e38\u306b\u5bc4\u308a\u6dfb\u3046\u5b58\u5728<\/span><\/li>\n
      • X<\/strong> \u2500\u2500 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u4ea4\u5dee\u3059\u308b\u5834<\/span><\/li>\n
      • LINE<\/strong> \u2500\u2500 \u5b9f\u969b\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u308b\u5834<\/span><\/li>\n<\/ul>\n

        \u65e5\u672c\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u6642\u9593\u30fb\u52b4\u529b\u30fb\u30ea\u30bd\u30fc\u30b9\u30fb\u4e88\u7b97\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/h3>\n

         <\/p>\n

        \n

         <\/p>\n

        \u65e5\u672c\u3067\u306e\u6210\u9577\u3092\u62c5\u3044\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u304b\uff1f<\/strong><\/p>\n

        \u30d1\u30eb\u30c6\u30ce\u30f3\u30b8\u30e3\u30d1\u30f3\u306e\u30d0\u30a4\u30ea\u30f3\u30ac\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u30c1\u30fc\u30e0\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u6226\u7565\u3092\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3078\u3068\u3064\u306a\u3052\u307e\u3059\u3002<\/strong><\/p>\n

         <\/p>\n

        \n