• Brand communication that inspires trust among consumers and stakeholders.

Brand Management

Japan is home to some of the world’s oldest brands. As such, effective communication between brands and their audiences is essential to successful PR activities. To facilitate this, our team of experts deploys decades of global experience and local knowledge to help clients’ brands stay relevant. With a bit of work, some critical thinking, and a little finesse, we’ll work with you to break new ground in an ever-changing landscape.

Focal Points

From strategy formation to change communication, our unique approach helps you achieve short-term wins and long-term goals. We provide hands-on assistance with core message development, and follow through with precise execution. In digital transformation, cross-media, or internal channels, Parthenon Japan is a trusted partner in facilitating global brand communication.

Core strengths

  • Hands-on assistance from concept to execution

  • Digital insights and classic creativity

  • Experienced team with decades of experience working with top brands

  • Strategic focus on social conversations, analytics, and deep consumer insights

Norimichi Uno

Norimichi Uno for Parthenon Japan

Norimichi Uno

Brand Communication Specialist
Account Director

Overview

  • Strategic communications veteran, with 30+ years at Dentsu
  • Extensive boots-on-the-ground international management experience
  • Wide-ranging client portfolio, including major airlines, consumer products, and automotive
  • Tokyo University of Foreign Studies grad, javelin enthusiast

Bio

Norimichi Uno is a veteran specialist in brand communication and strategic planning for Parthenon Japan. He has experience in managing large scale projects, leading strategic media relations campaigns, event production, and developing digital marketing solutions.

Norimichi has diverse industry experience creating strategies for automotive, airlines, cameras, printers, hotels, and national tourism authorities. He is well-regarded as a trusted account partner to clients.

Over his 35-year career with Dentsu, he has served in senior management roles in charge of promoting global and Japanese firms both within Japan and overseas. He has worked with brands such as Canon, Toyota, and All Nippon Airways. Over 8 years in Hong Kong, 2 years in Amsterdam, and 3 years in Bangalore, he has consistently delivered effective marketing communication strategies.

He is a graduate of Tokyo University of Foreign Studies. He enjoys athletics in his free time and continues to pursue his interest in javelin throw since university days.