In early 2026, the victory of Sanae Takaichi in the lower house snap election marked more than just a political win. It signaled a renewed vigor in the brand of Japan’s national government.
The Persona of Strength
What distinguishes Takaichi…
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After 8 years running a PR firm in Japan, I’ve seen the same pattern repeat itself across industries. Here's why global playbooks consistently fail, and what actually works.
Let me be direct: most foreign brands that struggle in Japan aren't…
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Same Platforms, Different Worlds
Social media in Japan looks familiar. Same apps. Same icons. Same endless scrolling.
Why don’t Japanese users react to a localized marketing strategy? User behavior, expectations, and even where people scroll…
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Search in Japan is not just about clicks. It determines legitimacy.
For many Japanese users, search is where they confirm whether a company is legit. The top results define opinions that either build or destroy trust.
Japanese users research…
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Most marketing spend in the Japanese market delivers disappointing returns.
Budget is not the issue.
The problem is structure.
Multinational companies are especially exposed.
This article explains why. It…
On June 23, the 213th ordinary session of the Diet came to a close, but Prime Minister Kishida is far from catching a break. His cabinet is facing significant challenges on multiple fronts, including accusations of inadequate revisions to the…
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Video has become an integral part of communication that can capture attention and convey powerful messages. Top brands have taken their storytelling to YouTube, Instagram, and other platforms to amplify their voice. Behind every captivating…
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In today's competitive business world, having executives who can effectively communicate as leaders is a key element of corporate PR. Success can improve corporate reputation, motivate employees, and attract top talent.
Historically, Japan…
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Public Relations (PR) plays a crucial role in shaping public perception, forging relationships, and ensuring effective communication between organizations and their stakeholders. Japan boasts a fascinating history of PR that has evolved significantly…
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Strong Japan: The Takaichi Persona
PR in Japan: What Foreign Brands Get Wrong
Digital Marketing in Japan: 5 Social Platforms That Matter
Digital Marketing in Japan: Search, Skepticism, and Trust
Digital Marketing in Japan: 5 Key Points
Can Kishida Make A Comeback?
5 Steps For Successful Creative Video Production
Executive Branding in Japan
Public Relations in Japan: A Brief History