Introducing Bespoke Live, a new way forward for virtual events

The shift to virtual events is inevitable. However, there is a serious problem: most virtual events are boring. Major exhibitions including Tokyo Game Show have announced their decision to move to an online-only format. Global companies including…

7 social media PR tips for effective communication during COVID-19

Six months have passed since the first case of COVID-19 was confirmed in Wuhan, China. On April 7, Prime Minister Shinzo Abe declared a state of emergency over the virus, and as of present it is now nationwide until May 31st. Even after this…

CEO interview in Koho Kaigi magazine

Parthenon Japan CEO Parker J. Allen was featured in the June 2020 issue of Koho Kaigi, Japan’s foremost magazine dedicated to the public relations industry. The article introduces GUAPO, five new areas of focus we have identified for public…
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7 tips for addressing the media in a crisis related to COVID-19

David Wagner (Senior Advisor, Parthenon Japan) The onset of global pandemic COVID-19 means many organizations must decide whether and how to engage the media.  Central to that decision comes how exactly to approach the media and with what…

Parthenon Japan hosts Year-end Party

On Nov 28, over 50 guests attended Parthenon Japan's Year-end Party. The evening began with a congratulatory toast from Mr. Shinichi Tanaka, President of the FleishmanHillard Japan Group. Parthenon Japan CEO Parker J. Allen introduced…

Parthenon Japan celebrates Aoyama Branch opening

On Oct 3, over 100 guests attended the opening celebration of Parthenon Japan Aoyama Branch. Located in Tokyo's Omotesando district, known as a hub for art, fashion, and architecture, Parthenon Japan Aoyama will serve as the base of operation…
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Nagatacho Meetup Vol.1

On November 19, Parthenon Japan together with Gaiax (TSE: 3775) hosted "Nagatacho Meetup Vol. 1: Poli-Tech Gathering" at Nagatacho GRID.

OASIS Party & Talk Event Vol.1

On October 4, Parthenon Japan hosted the inaugural OASIS party & talk event at Midori.so Nagatacho. The occasion began with a 1-on-1 talk between our CEO Parker J. Allen and Senior Advisor David Wagner on "Studying from the crisis communication…

ACCJ Journal contribution

Parthenon Japan CEO Parker J. Allen's comments were featured in the July 2018 issue of the ACCJ Journal, published by the American Chamber of Commerce in Japan.