Public Relations (PR) plays a crucial role in shaping public perception, forging relationships, and ensuring effective communication between organizations and their stakeholders. Japan boasts a fascinating history of PR that has evolved significantly…
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It’s September 2023, and Prime Minister Kishida has just reshuffled his cabinet. What does this mean? Let’s take a look inside Kishida’s new lineup and try to make sense of the rationale behind his decision.
In modern Japanese politics,…
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Effective communication lies at the heart of public relations (PR). To truly connect with Japanese consumers, it's crucial to compose and convey messages that resonate deeply.
In this article, we explore the art of crafting messages that…
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Fried Chicken for Christmas, in Japan?!
“KFC Transformed its namesake product into a beloved Christmas meal in Japan…”
Global companies in Japan often encounter challenges to align messaging with Japanese preferences. Yet, this…
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“In today's fast-paced and unpredictable world, no organization is immune to crises. Yes, not even you.”
The ability to effectively manage a crisis and communicate during tumultuous times is crucial for protecting an organization's reputation…
https://www.parthenonjapan.com/wp-content/uploads/2023/09/Parthenon_BW_Crisis.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2023-09-04 12:40:272023-09-06 08:49:20Crisis Communication in Japan: 6 Steps to Navigate the PR TyphoonParthenon Japan
Strategic media relations is key to any organization’s success in securing positive media coverage. These 5 tips outline Parthenon Japan’s recommendations for success in communicating with journalists in Japan.
1. Build and nurture media…
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Parthenon Japan Company Ltd. has entered into a strategic partnership with Ogawa Town in Saitama Prefecture and opened Ogawa Studio, a satellite office, event space, and recording studio, in an abandoned school (former Uenodai Junior High School) located in Ogawa.
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"We’re sitting on a gold mine, that’s yet to be tapped."
On July 11, 2023, Parthenon Japan's CEO, Parker J. Allen, spoke at the Action Leadership in Inaka event hosted by the American Chamber of Commerce in Japan (ACCJ), alongside Peter…
https://www.parthenonjapan.com/wp-content/uploads/2023/08/IMG_1279-scaled-e1691128197881.jpg13822560Phillip Grahamhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngPhillip Graham2023-08-04 14:42:452023-08-07 11:11:38Exploring the Untapped Potential of Japan’s Countryside
The Future of Japan's Inbound Tourism: Insights from Parthenon Japan's Senior Advisor and CEO
In an interview featured in Hoteres Magazine, Parthenon Japan's Senior Advisor Benjamin Boas and CEO Parker J. Allen shared their perspectives on…
Public Relations in Japan: A Brief History
A Sneak Peek into Prime Minister Kishida’s Political Strategy
PR Messages That Resonate in Japan: 8 Steps for Success
Parthenon Japan’s Guide to Public Relations in Japan
Crisis Communication in Japan: 6 Steps to Navigate the PR Typhoon
5 Tips for Strategic Media Relations in Japan
In world’s first, Parthenon Japan repurposes abandoned school in Ogawa, Saitama
Exploring the Untapped Potential of Japan’s Countryside
Unlocking Japan’s Tourism Potential