What "tourist trap" really means, and why it's a PR problem.
A tourist trap is a place people believe other tourists ruined.
So why does everyone visiting Japan go to the same ten places?
Japan welcomed a record 42.7…
https://www.parthenonjapan.com/wp-content/uploads/2026/06/Kyoto-Japan.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2026-06-10 11:08:292026-06-10 11:08:56The Kyoto You’re Looking For Was Never Real
Resignation agencies are trending. According to a 2025 study by the Persol Research Institute, 5.1% of people who left a job in Japan, one in twenty, did not tell their boss “I Quit.” They paid a company to do it for them.
A resignation…
https://www.parthenonjapan.com/wp-content/uploads/2026/05/resignation-agencies-1920x1080-1.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2026-05-25 17:50:282026-05-25 17:50:281 in 20 Resignations in Japan Now Goes Through a Middleman. It’s Exposing Which Employers Are Toxic
In early 2026, the victory of Sanae Takaichi in the lower house snap election marked more than just a political win. It signaled a renewed vigor in the brand of Japan’s national government.
The Persona of Strength
What distinguishes Takaichi…
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After 8 years running a PR firm in Japan, I’ve seen the same pattern repeat itself across industries. Here's why global playbooks consistently fail, and what actually works.
Let me be direct: most foreign brands that struggle in Japan aren't…
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Same Platforms, Different Worlds
Social media in Japan looks familiar. Same apps. Same icons. Same endless scrolling.
Why don’t Japanese users react to a localized marketing strategy? User behavior, expectations, and even where people scroll…
https://www.parthenonjapan.com/wp-content/uploads/2026/02/social-vroom-1.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2026-02-16 00:52:142026-02-16 00:52:14Digital Marketing in Japan: 5 Social Platforms That Matter
Search in Japan is not just about clicks. It determines legitimacy.
For many Japanese users, search is where they confirm whether a company is legit. The top results define opinions that either build or destroy trust.
Japanese users research…
https://www.parthenonjapan.com/wp-content/uploads/2026/01/japan-search-engine-marketing-poker.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2026-01-30 15:19:232026-01-30 15:27:38Digital Marketing in Japan: Search, Skepticism, and Trust
Most marketing spend in the Japanese market delivers disappointing returns.
Budget is not the issue.
The problem is structure.
Multinational companies are especially exposed.
This article explains why. It…
On June 23, the 213th ordinary session of the Diet came to a close, but Prime Minister Kishida is far from catching a break. His cabinet is facing significant challenges on multiple fronts, including accusations of inadequate revisions to the…
https://www.parthenonjapan.com/wp-content/uploads/2024/07/kishidafixed.jpg10801920Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2024-07-31 21:41:062024-07-31 21:41:06Can Kishida Make A Comeback?
Video has become an integral part of communication that can capture attention and convey powerful messages. Top brands have taken their storytelling to YouTube, Instagram, and other platforms to amplify their voice. Behind every captivating…
https://www.parthenonjapan.com/wp-content/uploads/2020/06/Bespoke-Live-set-BW.jpg15002000Parthenon Japanhttps://www.parthenonjapan.com/wp-content/uploads/2018/01/Parthenon-Japan-logo-narrow-200px-retina-black-01.pngParthenon Japan2024-02-06 12:26:572024-02-06 12:40:245 Steps For Successful Creative Video Production
The Kyoto You’re Looking For Was Never Real
1 in 20 Resignations in Japan Now Goes Through a Middleman. It’s Exposing Which Employers Are Toxic
Strong Japan: The Takaichi Persona
PR in Japan: What Foreign Brands Get Wrong
Digital Marketing in Japan: 5 Social Platforms That Matter
Digital Marketing in Japan: Search, Skepticism, and Trust
Digital Marketing in Japan: 5 Key Points
Can Kishida Make A Comeback?
5 Steps For Successful Creative Video Production