2021 Japan snap election: it’s in the wind

Roam the halls of Nagatacho, Japan’s Capitol Hill, and you will most certainly hear people trading the rumor of the day, “When’s the snap election going to be?!" Coming on 7 months into the Suga administration, we are quickly approaching…

CEO interview in The Trendsetters of Public Relations book

The new edition of The Trendsetters of Public Relations, a Japanese language book featuring PR case studies curated by the Public Relations Society of Japan, features an interview with Parthenon Japan CEO Parker J. Allen.

Bespoke Live presents new video: “Virtual events that don’t suck”

On July 30, Parthenon Japan released Virtual events that don’t suck, a new video showcasing our Bespoke Live virtual event service. Jointly developed by Boomachine Creative Studio and Parthenon Japan, Bespoke Live delivers virtual events that Look Great, Sound Great, and are Safe and Reliable.

3 tips for successful virtual events in 2020

Over three months have passed since the first case of COVID-19 infection was confirmed in Japan. Even as the national state of emergency has been lifted, things are most certainly not back to normal. Under these circumstances, many major Japanese…

Introducing Bespoke Live, a new way forward for virtual events

The shift to virtual events is inevitable. However, there is a serious problem: most virtual events are boring. Major exhibitions including Tokyo Game Show have announced their decision to move to an online-only format. Global companies including…

7 social media PR tips for effective communication during COVID-19

Six months have passed since the first case of COVID-19 was confirmed in Wuhan, China. On April 7, Prime Minister Shinzo Abe declared a state of emergency over the virus, and as of present it is now nationwide until May 31st. Even after this…

CEO interview in Koho Kaigi magazine

Parthenon Japan CEO Parker J. Allen was featured in the June 2020 issue of Koho Kaigi, Japan’s foremost magazine dedicated to the public relations industry. The article introduces GUAPO, five new areas of focus we have identified for public…
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7 tips for addressing the media in a crisis related to COVID-19

David Wagner (Senior Advisor, Parthenon Japan) The onset of global pandemic COVID-19 means many organizations must decide whether and how to engage the media.  Central to that decision comes how exactly to approach the media and with what…

Parthenon Japan hosts Year-end Party

On Nov 28, over 50 guests attended Parthenon Japan's Year-end Party. The evening began with a congratulatory toast from Mr. Shinichi Tanaka, President of the FleishmanHillard Japan Group. Parthenon Japan CEO Parker J. Allen introduced…