• Effective global communication to connect Japan and the world.

Global Strategy

In today’s globalized world, consumers demand consistency, localization, and cultural intelligence. An effective global communication strategy is essential for both foreign firms in Japan and Japanese firms with a global presence. If you can’t even talk the talk, how could consumers expect you to walk the walk. With an experienced team of bilingual and cross-cultural communication experts, Parthenon Japan is your bridge between Japan and the world.

Focal Points

From business documents to rebranding, Parthenon Japan has everything you need to go global. Work with us to develop bespoke content and localization strategies tailored to your goals. In addition to external comms, we also have extensive experience with translation and localization for internal audiences. We’ve done training materials to executive briefing documents, and everything in between, guaranteeing quality production.

Core Strengths

  • Full-service global communication solutions

  • Creative, professional translation and localization services

  • Leading bilingual translators with extensive cross-industry experience

  • Reliably quick turnaround & on-time delivery

Benjamin Boas

Benjamin Boas for Parthenon Japan

BENJAMIN BOAS

Global Communications Specialist
Senior Advisor

Overview

  • Serving as a Cool Japan Ambassador recognized by the Cabinet Office of Japan
  • Author of two Japanese language books on Japanese pop culture & education
  • Client experience with top content brands including Studio Ghibli, Netflix, and NHK
  • Mahjong enthusiast & Martial Arts practitioner

Bio

Benjamin Boas is Parthenon Japan‘s Senior Advisor in charge of the Global Communications practice. He has over a decade of experience as a consultant with extensive knowledge of Japan’s content production industry. Recognized by the Government of Japan’s Cabinet Office as a Cool Japan Ambassador, he is the author of two Japanese language books on Japanese culture and English education in Japan.

His career has led to extensive work with publishers including Kawai Juku, Shogakukan, Tokyo University, and Tokyo Institute of Technology, and popular media including NHK, Netflix, Studio Ghibli, The Yomiuri Shimbun, Metropolis Magazine, The Japan Times, and TimeOut Tokyo.

A graduate of Brown University and former Fulbright Scholar, Benjamin has held research positions at Tokyo University and Keio University. He also has experience designing cultural experience for Harvard Club of Japan, Brown University Club of Japan, Pasona Group, and the Chicago School of Professional Psychology.

Outside of work, Benjamin competes in Mahjong and holds two International Mahjong Championships. He is also a master in martial arts with a 2nd-degree black belt from the Yoshinkan Aikido Hombu Dojo.