Talk on the PR industry in Japan.

Public Relations in Japan: A Brief History

Public Relations (PR) plays a crucial role in shaping public perception, forging relationships, and ensuring effective communication between organizations and their stakeholders. Japan boasts a fascinating history of PR that has evolved significantly…

PR Messages That Resonate in Japan: 8 Steps for Success

Effective communication lies at the heart of public relations (PR). To truly connect with Japanese consumers, it's crucial to compose and convey messages that resonate deeply. In this article, we explore the art of crafting messages that…
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Parthenon Japan’s Guide to Public Relations in Japan

Fried Chicken for Christmas, in Japan?! “KFC Transformed its namesake product into a beloved Christmas meal in Japan…” Global companies in Japan often encounter challenges to align messaging with Japanese preferences. Yet, this…

Crisis Communication in Japan: 6 Steps to Navigate the PR Typhoon

“In today's fast-paced and unpredictable world, no organization is immune to crises. Yes, not even you.” The ability to effectively manage a crisis and communicate during tumultuous times is crucial for protecting an organization's reputation…
Parthenon Japan

5 Tips for Strategic Media Relations in Japan

Strategic media relations is key to any organization’s success in securing positive media coverage. These 5 tips outline Parthenon Japan’s recommendations for success in communicating with journalists in Japan. 1. Build and nurture media…

Bespoke Live presents new video: “Virtual events that don’t suck”

On July 30, Parthenon Japan released Virtual events that don’t suck, a new video showcasing our Bespoke Live virtual event service. Jointly developed by Boomachine Creative Studio and Parthenon Japan, Bespoke Live delivers virtual events that Look Great, Sound Great, and are Safe and Reliable.

3 tips for successful virtual events in 2020

Over three months have passed since the first case of COVID-19 infection was confirmed in Japan. Even as the national state of emergency has been lifted, things are most certainly not back to normal. Under these circumstances, many major Japanese…

Introducing Bespoke Live, a new way forward for virtual events

The shift to virtual events is inevitable. However, there is a serious problem: most virtual events are boring. Major exhibitions including Tokyo Game Show have announced their decision to move to an online-only format. Global companies including…

7 social media PR tips for effective communication during COVID-19

Six months have passed since the first case of COVID-19 was confirmed in Wuhan, China. On April 7, Prime Minister Shinzo Abe declared a state of emergency over the virus, and as of present it is now nationwide until May 31st. Even after this…