Talk on the PR industry in Japan.

5 Steps For Successful Creative Video Production

Video has become an integral part of communication that can capture attention and convey powerful messages. Top brands have taken their storytelling to YouTube, Instagram, and other platforms to amplify their voice. Behind every captivating…

Executive Branding in Japan

In today's competitive business world, having executives who can effectively communicate as leaders is a key element of corporate PR. Success can improve corporate reputation, motivate employees, and attract top talent. Historically, Japan…

Public Relations in Japan: A Brief History

Public Relations (PR) plays a crucial role in shaping public perception, forging relationships, and ensuring effective communication between organizations and their stakeholders. Japan boasts a fascinating history of PR that has evolved significantly…

PR Messages That Resonate in Japan: 8 Steps for Success

Effective communication lies at the heart of public relations (PR). To truly connect with Japanese consumers, it's crucial to compose and convey messages that resonate deeply. In this article, we explore the art of crafting messages that…
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Parthenon Japan’s Guide to Public Relations in Japan

Fried Chicken for Christmas, in Japan?! “KFC Transformed its namesake product into a beloved Christmas meal in Japan…” Global companies in Japan often encounter challenges to align messaging with Japanese preferences. Yet, this…

Crisis Communication in Japan: 6 Steps to Navigate the PR Typhoon

“In today's fast-paced and unpredictable world, no organization is immune to crises. Yes, not even you.” The ability to effectively manage a crisis and communicate during tumultuous times is crucial for protecting an organization's reputation…
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5 Tips for Strategic Media Relations in Japan

Strategic media relations is key to any organization’s success in securing positive media coverage. These 5 tips outline Parthenon Japan’s recommendations for success in communicating with journalists in Japan. 1. Build and nurture media…

Bespoke Live presents new video: “Virtual events that don’t suck”

On July 30, Parthenon Japan released Virtual events that don’t suck, a new video showcasing our Bespoke Live virtual event service. Jointly developed by Boomachine Creative Studio and Parthenon Japan, Bespoke Live delivers virtual events that Look Great, Sound Great, and are Safe and Reliable.

3 tips for successful virtual events in 2020

Over three months have passed since the first case of COVID-19 infection was confirmed in Japan. Even as the national state of emergency has been lifted, things are most certainly not back to normal. Under these circumstances, many major Japanese…