Talk on the PR industry in Japan.

Branding That Evolves: The Pokémon Playbook

Gotta Catch 'Em All When I was a kid, I traded my way into a blue holographic Charizard. I have no memory of what I gave up for it, but I remember exactly how it felt to hold it. Here is the part that still makes me laugh. To this day, I do…

The Kyoto You’re Looking For Was Never Real

What "tourist trap" really means, and why it's a PR problem.   A tourist trap is a place people believe other tourists ruined. So why does everyone visiting Japan go to the same ten places?   Japan welcomed a record 42.7…

1 in 20 Resignations in Japan Now Goes Through a Middleman. It’s Exposing Which Employers Are Toxic

Resignation agencies are trending. According to a 2025 study by the Persol Research Institute, 5.1% of people who left a job in Japan, one in twenty, did not tell their boss “I Quit.” They paid a company to do it for them. A resignation…

PR in Japan: What Foreign Brands Get Wrong

After 8 years running a PR firm in Japan, I’ve seen the same pattern repeat itself across industries. Here's why global playbooks consistently fail, and what actually works. Let me be direct: most foreign brands that struggle in Japan aren't…

5 Steps For Successful Creative Video Production

Video has become an integral part of communication that can capture attention and convey powerful messages. Top brands have taken their storytelling to YouTube, Instagram, and other platforms to amplify their voice. Behind every captivating…

Executive Branding in Japan

In today's competitive business world, having executives who can effectively communicate as leaders is a key element of corporate PR. Success can improve corporate reputation, motivate employees, and attract top talent. Historically, Japan…

Public Relations in Japan: A Brief History

Public Relations (PR) plays a crucial role in shaping public perception, forging relationships, and ensuring effective communication between organizations and their stakeholders. Japan boasts a fascinating history of PR that has evolved significantly…

PR Messages That Resonate in Japan: 8 Steps for Success

Effective communication lies at the heart of public relations (PR). To truly connect with Japanese consumers, it's crucial to compose and convey messages that resonate deeply. In this article, we explore the art of crafting messages that…
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Parthenon Japan’s Guide to Public Relations in Japan

Fried Chicken for Christmas, in Japan?! “KFC Transformed its namesake product into a beloved Christmas meal in Japan…” Global companies in Japan often encounter challenges to align messaging with Japanese preferences. Yet, this…