Brand communictaion at Parthenon JapanParthenon Japan

Parthenon Japan’s Guide to Public Relations in Japan

Fried Chicken for Christmas, in Japan?! “KFC Transformed its namesake product into a beloved Christmas meal in Japan…” Global companies in Japan often encounter challenges to align messaging with Japanese preferences. Yet, this…

Crisis Communication in Japan: 6 Steps to Navigate the PR Typhoon

“In today's fast-paced and unpredictable world, no organization is immune to crises. Yes, not even you.” The ability to effectively manage a crisis and communicate during tumultuous times is crucial for protecting an organization's reputation…
Parthenon Japan

5 Tips for Strategic Media Relations in Japan

Strategic media relations is key to any organization’s success in securing positive media coverage. These 5 tips outline Parthenon Japan’s recommendations for success in communicating with journalists in Japan. 1. Build and nurture media…

In world’s first, Parthenon Japan repurposes abandoned school in Ogawa, Saitama

Parthenon Japan Company Ltd. has entered into a strategic partnership with Ogawa Town in Saitama Prefecture and opened Ogawa Studio, a satellite office, event space, and recording studio, in an abandoned school (former Uenodai Junior High School) located in Ogawa.

Exploring the Untapped Potential of Japan’s Countryside

"We’re sitting on a gold mine, that’s yet to be tapped." On July 11, 2023, Parthenon Japan's CEO, Parker J. Allen, spoke at the Action Leadership in Inaka event hosted by the American Chamber of Commerce in Japan (ACCJ), alongside Peter…

Unlocking Japan’s Tourism Potential

The Future of Japan's Inbound Tourism: Insights from Parthenon Japan's Senior Advisor and CEO In an interview featured in Hoteres Magazine, Parthenon Japan's Senior Advisor Benjamin Boas and CEO Parker J. Allen shared their perspectives on…

Our Journey to Revitalize Rural Japan

Marking Our 5th Anniversary Since our establishment in 2018, Parthenon Japan has remained dedicated to making a positive impact while providing professional, hands-on services to our clients. As a purpose-driven organization, our mission at…
Bitsummit 2022 in Kyoto, Japan

Business Opportunities

Can Businesses Flourish in Rural Japan? While we have focused on the reasons for Japan’s rural decline in previous pieces, we think there are many reasons to be optimistic and want to highlight the expanding business horizon. What are some…
Robot AI

AI White Paper Issued by LDP

AI Takes Japan News Cycle By Storm AI is hot right, but Japan has not yet passed any major legislation specific to it. However, with the buzz of ChatGPT sweeping world news as well as domestic headlines, there are movements within the LDP to…