Tono Trailer Test

Are you ready to “field-test" a Tono trailer? Part of the Next Commons Lab Tono initiative, one man single-handedly built a mobile trailer home in the name of regional revitalization. Next Commons Lab is an interesting project. With teams…

Talk at Hills Breakfast

Today, Parthenon Japan’s CEO Parker J. Allen spoke at the 81st Hills Breakfast morning talk held by Mori Building Co.Ltd. In his presentation, Parker highlighted the importance of public-private partnership (PPP). Successful PPP initiatives…

Alibaba goes for the gold with massive ‘small’ campaign

While the IOC recently lost the patronage of McDonalds, Chinese e-commerce heavyweight Alibaba signed on as an Olympic sponsor in January 2017. Outside of those familiar with the multi-billion dollar 'Amazon of China', Alibaba is relatively…

The internet, social media, and Japanese election campaigns

Thank you for taking a look at our inaugural post on Nagatacho Now! "Nagatacho Now” is a new series of blogs focused on the intersection between Japanese politics, social media, and policy issues. Today’s post is about the internet,…

2020: A Sponsorship Odyssey

With about 900 more days left until the opening ceremony of the 2020 Tokyo Olympic and Paralympic Games, sponsor firms have their work cut out for them in ramping up their preparations for this monumental event. At the time of writing, in…