Pt. 2: Taisho Democracy and the Seeds of Capitalist Democracy

Population in 1926: est. 60 million people After the Meiji era came the Taisho era, which heralded a decade of peace and increased representation, similar to the Gilded Age in the West. As Japan’s economy became enriched from the trade and…
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Pt. 1: From Samurai to Steam Locomotives

Population in 1850: 32 million people Population in 1900: 44 million people Japan went from samurai, feudal warlords, and a largely agrarian society under the Tokugawa shogunate in the Edo period to men wearing western suits, Japan’s industrial…
Benjamin Boas signing a copy of his new bookParthenon Japan

Senior Advisor Benjamin Boas Celebrates Release of From Cool Japan to Your Japan

From Cool Japan to Your Japan Benjamin Boas' New Book Explores Japan's Cultural Assets Benjamin Boas, Parthenon Japan's Global Communications Advisor and Cool Japan Producer, is a man of many talents. Mahjong, Aikido, communications consulting,…
Parthenon in Athens, GreeceDario Crisafulli

Parthenon Japan Origins

Junichiro Koizumi givning an election speech

Snap Election 2021

Bespoke Live presents new video: “Virtual events that don’t suck”

On July 30, Parthenon Japan released Virtual events that don’t suck, a new video showcasing our Bespoke Live virtual event service. Jointly developed by Boomachine Creative Studio and Parthenon Japan, Bespoke Live delivers virtual events that Look Great, Sound Great, and are Safe and Reliable.

3 tips for successful virtual events in 2020

Over three months have passed since the first case of COVID-19 infection was confirmed in Japan. Even as the national state of emergency has been lifted, things are most certainly not back to normal. Under these circumstances, many major Japanese…

Introducing Bespoke Live, a new way forward for virtual events

The shift to virtual events is inevitable. However, there is a serious problem: most virtual events are boring. Major exhibitions including Tokyo Game Show have announced their decision to move to an online-only format. Global companies including…

7 social media PR tips for effective communication during COVID-19

Six months have passed since the first case of COVID-19 was confirmed in Wuhan, China. On April 7, Prime Minister Shinzo Abe declared a state of emergency over the virus, and as of present it is now nationwide until May 31st. Even after this…