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Nagatacho Meetup Vol.1

On November 19, Parthenon Japan together with Gaiax (TSE: 3775) hosted "Nagatacho Meetup Vol. 1: Poli-Tech Gathering" at Nagatacho GRID.

OASIS Party & Talk Event Vol.1

On October 4, Parthenon Japan hosted the inaugural OASIS party & talk event at Midori.so Nagatacho. The occasion began with a 1-on-1 talk between our CEO Parker J. Allen and Senior Advisor David Wagner on "Studying from the crisis communication…

ACCJ Journal contribution

Parthenon Japan CEO Parker J. Allen's comments were featured in the July 2018 issue of the ACCJ Journal, published by the American Chamber of Commerce in Japan.

Parthenon Japan Launch Party

On May 16, over 90 guests celebrated the launch of Parthenon Japan at Nagatacho GRID. The occasion began with opening remarks from the Honorable Nobuhide Minorikawa, Member of the Japan House of Representatives, and Mr. Shinichi Fukuie, Managing…

Tono Trailer Test

Are you ready to “field-test" a Tono trailer? Part of the Next Commons Lab Tono initiative, one man single-handedly built a mobile trailer home in the name of regional revitalization. Next Commons Lab is an interesting project. With teams…

Talk at Hills Breakfast

Today, Parthenon Japan’s CEO Parker J. Allen spoke at the 81st Hills Breakfast morning talk held by Mori Building Co.Ltd. In his presentation, Parker highlighted the importance of public-private partnership (PPP). Successful PPP initiatives…

Alibaba goes for the gold with massive 'small' campaign

While the IOC recently lost the patronage of McDonalds, Chinese e-commerce heavyweight Alibaba signed on as an Olympic sponsor in January 2017. Outside of those familiar with the multi-billion dollar 'Amazon of China', Alibaba is relatively…

The internet, social media, and Japanese election campaigns

Thank you for taking a look at our inaugural post on Nagatacho Now! "Nagatacho Now” is a new series of blogs focused on the intersection between Japanese politics, social media, and policy issues. Today’s post is about the internet,…

2020: A Sponsorship Odyssey

With about 900 more days left until the opening ceremony of the 2020 Tokyo Olympic and Paralympic Games, sponsor firms have their work cut out for them in ramping up their preparations for this monumental event. At the time of writing, in…